Caribbean

Commentary: Tourism Matters: Improved value-for-money is not a fanciful concept

Adrian Loveridge has spent 52 years in the tourism industry across 67 countries, as a travel agent, tour director, tour operator and for the last 24 years as a small hotel owner on Barbados. He served as a director of the Barbados Hotel and Tourism Association, and as chairman of the Marketing Committee. He also served as a director of the Barbados Tourism Authority and is a frequent writer on tourism

By Adrian Loveridge

While there has been enormous negative feedback mostly through the social media by repeat and first time visitors to Barbados concerning the imposition of several new taxes, it may not all be bad news.

The decision to ‘blend’ the former Barbados Tourism Product Authority into the ministry of tourism could enable additional resources, once and for all, systematically to identify and licence all accommodation offerings to ensure they meet every essential requirement for health, safety and liability.

As the vast majority of visitors arrive by air, it will also mean that in many cases those visitors who choose the Airbnb type of accommodation will be directly contributing towards the marketing of the destination through the second airline departure tax or airline travel and tourism development fee, collected in the price of the airline ticket.

In June last year the prime minister announced: “It is anticipated that this measure in a full fiscal year will realize $95 million. $75 million of this amount will go to the Barbados Tourism Marketing Inc., and Barbados Tourism Product Authority and the remaining $20 million will go towards regulation of tourism, civil aviation and our shareholder responsibilities to LIAT.”

In addition to the second departure tax, there will be a shared accommodation levy which is expected to raise $8 million, a room rate levy of $47 million and a direct tourism service (DTD) levy of $3.9 million.

Hopefully the quoted $8 million shared accommodation levy will go a long way finally to regulate and identify every individual lodging provider and ensure they meaningfully contribute to all the other taxes currently paid by the more traditional accommodation sector.

It must also be apparent to our policymakers that increased arrival numbers do not necessarily equate to higher overall tourism revenue. Reduced average stay, trading down accommodation choices, lower currency exchange values and higher on-island prices being charged across the industry all adversely impact on the overall contribution to the economy.

And if anyone thinks for a second, that this is fanciful speculation, then log onto sites like Barbados TripAdvisor Barbados Forum and read the feedback from repeat visitors, which will give a graphically better understanding.

It is obvious, that many cherished returnees increasingly feel that we are rapidly losing perceived or actual value-for-money and that they can obtain far more for their dollar or pound elsewhere.

A family of four will be paying somewhere upwards of US$400 or £320 more this year for an identical holiday they experienced last year and this is before you even take into account any increases in the flight segment cost or checked bag charges on airfares.

Perhaps, there is less price hike resistance in the peak winter months, but as soon as Easter passes, many of our hotels and other lodging options will collectively have hundreds of empty rooms.

The worst case scenario is to have another extended hot summer in our main source markets this year to dampen demand.

Improved value-for-money is not a fanciful concept. It should be an absolute prerequisite objective goal to use as a powerful marketing tool during 2019, if we have any hope of increasing not just arrivals, but average spend.


Source link

health news headlines provided courtesy of Medical News Today.

Advertisement

Advertisement Small

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

View More Job Search Results

Calendar

August 2019
M T W T F S S
« Jul    
 1234
567891011
12131415161718
19202122232425
262728293031  

Pages

Recent Comments

    RSS Meks Blog

    • The best Facebook Groups for SEO to improve your knowledge and rankings August 21, 2019
      Are you tired of searching for the best Facebook groups for SEO to improve your knowledge and learn about the tricks from the trade? The post The best Facebook Groups for SEO to improve your knowledge and rankings appeared first on Meks.
      Ivana Cirkovic
    • Useful rank tracking plugin and tools recommendation to improve your WordPress website SEO August 15, 2019
      Are you looking for a reliable rank tracking plugin to track your rankings on search engines and improve SEO strategy? Here is our top recommendation! The post Useful rank tracking plugin and tools recommendation to improve your WordPress website SEO appeared first on Meks.
      Ivana Cirkovic
    • 6 reasons why you should never use WordPress nulled themes August 7, 2019
      What are WordPress nulled themes and should you use them, are they really that bad as people say or it’s just to scare you away from using the good stuff for free? In this article, we’re explaining in details why you should never ever use these kinds of themes. The post 6 reasons why you […]
      Ivana Cirkovic
    • Top 6 WordPress Portfolio plugins (hand-picked by designers!) July 31, 2019
      Wondering what type of WordPress Portfolio plugins to use to showcase your work? Read our recommendation and choose between these top eight I present to you today. The post Top 6 WordPress Portfolio plugins (hand-picked by designers!) appeared first on Meks.
      Ivana Cirkovic
    • Definitive guide to adding Facebook Pixel in WordPress July 24, 2019
      Having problems setting up Facebook Pixel in WordPress? If you want to improve your Facebook ads conversion, use this guide and learn how to properly ad Facebook Pixel in any WordPress site or blog. The post Definitive guide to adding Facebook Pixel in WordPress appeared first on Meks.
      Ivana Cirkovic
    • How to easily create WordPress dropdown menu (without coding) July 17, 2019
      Interested to create WordPress dropdown menu all by yourself and don’t know how? Just follow our guide and learn in no time! The post How to easily create WordPress dropdown menu (without coding) appeared first on Meks.
      Ivana Cirkovic
    • 12 must join Facebook groups for photographers July 11, 2019
      Whether it’s for constructive feedback or new learnings, these Facebook groups for photographers are a great networking place to be in! The post 12 must join Facebook groups for photographers appeared first on Meks.
      Ivana Cirkovic
    • Easy guide on how to make your WordPress site private July 4, 2019
      Wondering how to make your WordPress site private knowing there is no built-in option to it? Read our guide and learn all about it! The post Easy guide on how to make your WordPress site private appeared first on Meks.
      Ivana Cirkovic
    • 10+ email list building ideas and tools (to easily grow your customer base) June 27, 2019
      What are some of the most efficient email list building ideas and tools to grow your audience in 2019 and beyond? Here’s our recommendation! The post 10+ email list building ideas and tools (to easily grow your customer base) appeared first on Meks.
      Ivana Cirkovic
    • The future of WordPress and Gutenberg Editor – Matt’s talk at WordCamp Europe 2019 June 22, 2019
      What seems to be the future of WordPress and Gutenberg Editor? These are the topics Matt covered in his summer state of WordPress at WCEU in Berlin and all the great things coming ahead. The post The future of WordPress and Gutenberg Editor – Matt’s talk at WordCamp Europe 2019 appeared first on Meks.
      Ivana Cirkovic

    Text

    Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

    Archives