Politics

Trends and Facts on Network News | State of the News Media

MORE FACT SHEETS: STATE OF THE NEWS MEDIA

Network TV news – appointment viewing for many Americans – saw its audience decline over the past year. Financially, advertiser expenditure for the news programs of the three major networks – ABC, CBS and NBC – has been steady in recent years. Explore the patterns and longitudinal data about network TV news below.

Audience

The average audience for the evening newscasts for ABC, CBS and NBC remained relatively stable in 2018, with 5.3 million viewers tuning in on average, compared with 5.2 million in 2017, according to Comscore TV Essentials® data. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.)

Average audience for network TV evening news

Year Evening news
audience
2016 5,622,630
2017 5,223,985
2018 5,348,408

Pew Research Center

Previous versions of this fact sheet included audience data stretching back to 2008. That data is available in the archived 2017 fact sheet.

Average audience for morning news programs from ABC, CBS and NBC declined over the past year, down 4% in 2018, to about 3.2 million from 3.3 million.

Average audience for network TV morning news

Year Morning news
audience
2016 3,698,547
2017 3,324,744
2018 3,187,703

Pew Research Center

Average audience for the network TV Sunday morning political talk shows on ABC, CBS, Fox and NBC – This Week, Face the Nation, Fox News Sunday and Meet the Press, respectively – declined 8% in 2018, to about 2.3 million average viewers.

Average audience for network TV Sunday morning political talk shows

Year Sunday morning political
talk show audience
2016 2,492,030
2017 2,457,208
2018 2,264,215

Pew Research Center

The average audience for the four newsmagazine shows aired by the networks – ABC’s 20/20, CBS’s 60 Minutes and 48 Hours, and NBC’s Dateline – declined in 2018, down 8% from 2017.

Average audience for network TV newsmagazines

Year Newsmagazine
audience
2016 3,946,580
2017 3,467,870
2018 3,188,688

Pew Research Center

Economics

Combined advertiser expenditures for the evening broadcast news programs, ABC’s World News Tonight, CBS Evening News and NBC Nightly News, were $518 million in 2018, a decline of 6% compared with 2017, according to estimates from Kantar Media. (This data reflects the amount of money paid by advertisers, rather than the amount of revenue actually earned by networks.)

Advertiser expenditure for evening network news

Year Average expenditure
2013 $454,208,000
2014 $466,054,900
2015 $500,292,700
2016 $547,932,400
2017 $552,369,500
2018 $518,015,900

Pew Research Center

The three networks’ advertiser expenditures for the morning news programs saw a slight increase in 2018, increasing 3% to $1.13 billion from $1.09 billion.

Advertiser expenditure for morning network news

Year Average expenditure
2013 $991,814,500
2014 $982,048,500
2015 $1,072,226,300
2016 $1,105,728,100
2017 $1,089,767,000
2018 $1,125,650,000

Pew Research Center

Find out more

This fact sheet was compiled by Associate Director Katerina Eva Matsa and Research Assistant Mason Walker.

Read the methodology.

Find more in-depth explorations of network news by following the links below:


Source link

health news headlines provided courtesy of Medical News Today.

Advertisement

Advertisement Small

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

View More Job Search Results

Calendar

July 2019
M T W T F S S
« Jun    
1234567
891011121314
15161718192021
22232425262728
293031  

Pages

Recent Comments

    RSS Meks Blog

    • How to easily create WordPress dropdown menu (without coding) July 17, 2019
      Interested to create WordPress dropdown menu all by yourself and don’t know how? Just follow our guide and learn in no time! The post How to easily create WordPress dropdown menu (without coding) appeared first on Meks.
      Ivana Cirkovic
    • 12 must join Facebook groups for photographers July 11, 2019
      Whether it’s for constructive feedback or new learnings, these Facebook groups for photographers are a great networking place to be in! The post 12 must join Facebook groups for photographers appeared first on Meks.
      Ivana Cirkovic
    • Easy guide on how to make your WordPress site private July 4, 2019
      Wondering how to make your WordPress site private knowing there is no built-in option to it? Read our guide and learn all about it! The post Easy guide on how to make your WordPress site private appeared first on Meks.
      Ivana Cirkovic
    • 10+ email list building ideas and tools (to easily grow your customer base) June 27, 2019
      What are some of the most efficient email list building ideas and tools to grow your audience in 2019 and beyond? Here’s our recommendation! The post 10+ email list building ideas and tools (to easily grow your customer base) appeared first on Meks.
      Ivana Cirkovic
    • The future of WordPress and Gutenberg Editor – Matt’s talk at WordCamp Europe 2019 June 22, 2019
      What seems to be the future of WordPress and Gutenberg Editor? These are the topics Matt covered in his summer state of WordPress at WCEU in Berlin and all the great things coming ahead. The post The future of WordPress and Gutenberg Editor – Matt’s talk at WordCamp Europe 2019 appeared first on Meks.
      Ivana Cirkovic
    • How to easily add Google Fonts to your WordPress website June 19, 2019
      Do you want to add Google fonts to your WordPress website? Here’s how you can freshen up your web place and make it faster, trendy and more appealing. The post How to easily add Google Fonts to your WordPress website appeared first on Meks.
      Ivana Cirkovic
    • Using Google Trends for market research to leverage your content creation ideas June 12, 2019
      Did you know you can use Google Trends for market research and target your customer needs, tailor content strategy, in a much better way? The post Using Google Trends for market research to leverage your content creation ideas appeared first on Meks.
      Ivana Cirkovic
    • How WordPress can help you to build and increase brand awareness June 6, 2019
      How can you build and improve brand awareness with WordPress and what steps are needed in that strategy? The post How WordPress can help you to build and increase brand awareness appeared first on Meks.
      Ivana Cirkovic
    • Starting a photography blog: The secrets successful photo bloggers won’t tell you May 30, 2019
      Is starting a photography blog the next step for your personal branding and getting out there with your work? Sure is! And here’s how you can do it! The post Starting a photography blog: The secrets successful photo bloggers won’t tell you appeared first on Meks.
      Ivana Cirkovic
    • 5+ best forum plugins for WordPress to build a loyal community in 2019 May 22, 2019
      Looking for the best forum plugin for WordPress to build a community and keep them engaged? Let us save you the time and choose among these 6 we recommend. The post 5+ best forum plugins for WordPress to build a loyal community in 2019 appeared first on Meks.
      Ivana Cirkovic

    Text

    Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

    Archives